Navigating the Global Supply Chain: Foodflows' Commitment to Transparency and Efficiency

Our proactive strategy for resilient global logistics.

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Moving specialty goods across continents is complex, especially when balancing quality, cost, and a clear conscience. At Foodflows, we believe that true sustainability requires total transparency in logistics. Our journey—from our first small air shipments to larger sea freight—reflects a continuous effort to reduce our environmental footprint while proactively preparing for the future of global trade.

Sea freight is our desired mode of transportation.

🚢 The Shift to Sea Freight: Lowering Our Footprint

In our early days, back in 2023, we relied on smaller, mixed air transports to build the company. However, a key step toward lower emissions and greater scale was the planned transition to sea freight for our new coffee harvest.

By March 2024, our first dedicated container left Brazil, a significant milestone that signaled the expansion of our coffee line and a firm commitment to reducing our carbon intensity.

💨 Overcoming the Turbulence of Global Trade

The reality of global shipping is often unpredictable. As newcomers, we faced our share of hurdles. Our first major sea shipment, for example, saw its route changed three times and was subjected to customs scans in Rotterdam and Hamburg—a process that is often necessary to build trust with authorities.

More broadly, global events heavily influence our logistics. The tense situation in the Middle East in late 2023 forced large container ships to avoid the Red Sea, causing significant delays and unbalancing the sea freight system. Successfully navigating this requires constant planning and flexibility, underscoring the need for alternative plans, especially in logistics.

🇪🇺 Proactively Embracing EU Regulations

The global landscape for food trade is rapidly evolving, and we see upcoming EU regulations not as obstacles, but as validators of our direct-sourcing model.

• EU Deforestation Regulation (EUDR): This law requires importers to provide proof of deforestation-free origin for certain goods like coffee. Our business model was born in alignment with this goal. Since our products come directly from single farms that adhere to strict Brazilian forest protection requirements, proving compliance is straightforward for us. While the introduction was delayed to the beginning of 2026, we are already implementing the requirements.

  
  

• Fuel EU Maritime Initiative and ETS: Starting in 2025, large container ships docking at EU ports must account for and compensate for CO2  emissions via the EU Trading System (ETS). This initiative is welcome because it provides strong incentives for the shipping industry to transport more efficiently. This additional transparency is crucial. Over time, it will help us achieve our ultimate commitment: to measure and communicate the complete CO2 e-balance of our products.

Matthias, our chief orchestrator, plays on all fronts of the business.

At Foodflows, we don't just react to change; we proactively prepare for a future where sustainability and transparency are non-negotiable standards in the global food supply chain.

Ready to sail with us?